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Search engine optimization
#1

Hi. This is Vijaynag. I am a MCA student , being a student i have to give a seminars and i am selected a seminars topic on SEARCH ENGINE OPTIMIZATION which provides a keyword ranking to optimize the web site using its life cycle methods such as directory submissions, social book marking, article submission and so forth.
I want this seminars topic based on IEEE standard because my college accepts only IEEE standard based seminars.
Looking for your response.

Regards:
Vijaynag
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#2
Hi. This is Vijaynag. I am a MCA student , being a student i have to give a seminar and i am selected a seminar topic on SEARCH ENGINE OPTIMIZATION which provides a keyword ranking to optimize the web site using its life cycle methods such as directory submissions, social book marking, article submission and so forth.
I want this seminar topic based on IEEE standard because my college accepts only IEEE standard based seminars.
Looking for your response.

Regards:
Vijaynag
Reply
#3
More Info About SEARCH ENGINE OPTIMIZATION


seminarprojectsThread-seo-robotic-ieee-automatic-search-engine-optimization-and-submission-system

seminarprojectsThread-search-engine-optimization?pid=20266#pid20266
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#4
More Info About SEARCH ENGINE OPTIMIZATION


kguru.info/t-seo-robotic-ieee-automatic-search-engine-optimization-and-submission-system

kguru.info/t-search-engine-optimization?pid=20266#pid20266
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#5
Search engine optimization

Dear Sir,

I want to know answer of some questions,please help me.
1.) what is google adwords?
2.) what is viral marketing?


showthread.php?t=1997380&goto=newpost&r=26ed
Reply
#6
By
MANISHA GUPTA
Guided by
Mr. Madhumay Sen


[attachment=7612]



Introduction

Search Engine optimization (SEO) is the process of positioning a web site at or near to the top of the major search engine listings for particular keywords. Search engine optimization is focused mostly on Google, Yahoo and Bing as these are currently the three largest search engines. Google has the largest share of the search market, especially in the UK, and Yahoo and Bing who are currently joining forces trail with less than a quarter of the search market between them.
Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.


One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e. to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.
Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.
SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.


SEO Definition:-

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

History

• Webmasters and content providers began optimizing sites for search engines in the mid-1990s.
• 1997 – 1999 were the early years of search engine era.
• At the time of 1996-1997 Alta Vista was the main search engine and Google was just in concept format in a university dorm room under the name of Backrub.
• According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997.
• Page and Brin founded Google in 1998.
• By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.
• In 2005 Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.
• In 2008, Bruce Clay said that "ranking is dead" because of personalized search.
• It would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.
• In December 2009 Google announced it would be using the web search history of all its users in order to populate search results.
• Real-time-search was introduced in late 2009 in an attempt to make search results more timely and relevant.

Examples of SEO
• There are some main players which you must always consider optimising for, namely Google, Yahoo, MSN, AOL, and AskJeeves.
• Although Google makes up for almost half of worldwide searches, it is not always a good tactic to relate your site prominence only on Google.
• If half a billion searches are made per day, this means that over 250,000,000 are made on other Search Engines.





Reply
#7

[8671]
Search Engine Optimization
Points
 What is Search Engine?
 What Is Search Engine Optimization ?
 How Do Search Engine Works ?
 Search Engine Ranging Factor :
 Phases of Search Engine Optimization
 SEO Key Benefits
 Organic Search Engine Optimization
 Search engine marketing tips
 How Diff. Parameter Affect SEO?
 SEO Spam :
What is Search Engine?
 On the back end,Search engine is a piece of software that uses applications to collect information about web pages.
 On the front end, the software has a user interface where users enter a search term a word or phrase in an attempt to find specific information. When the user clicks a search button, an algorithm then examines the information stored in the back-end database and retrieves links to web pages that appear to match the search term the user entered.
Anatomy of Search Engine
 Query Interface
 Crawler, Spider And Robots
 Database
 Search Algorithms
 List Search
 Tree Search
 Sql Search
 Informed Search
 Retrieval And Ranking
What Is Search Engine Optimization ?
 Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
The major search engines that you’re probably familiar with today were created:
 Excite
 Yahoo!
 Web Crawler
 Lycos
 Infoseek
 AltaVista
 Inktomi
 Ask Jeeves
 Google
 MSN Search
How Do Search Engine Works ?
 There are basically two types of search engines.
 Crawler based search engines
 Human-powered search engines
Search Engine Ranging Factor :
 The factors that affect search engine rankings into the following general categories:
 Visible on-page factors
 Invisible on-page factors
 Time-based factors
 External factors
Visible On-Page Factors :
 Page title
 Page headings
 Page copy
 Outbound links
 Keywords in URLs and domain name
 Internal link structure and anchors
 Overall site topicality
Invisible On-Page Factors :
 Meta description
 Meta keywords
 Alt and title attributes
 Page structure considerations
Time-Based Factors
 The time-based factors that are used as ranking factors are the site and page age, and the age of the links referring to it. The registration length of a domain name may also influence rankings.
 Site and Page Age
 Link Age
 Domain Registration Length
External Factors :
 Quantity, quality, and relevance of inbound links
 Link churn
 Link acquisition rate
 Link anchor text and surrounding copy
 Reciprocal links
 Number of links on a page
 Semantic relationships among links on a page
Phases of Search Engine Optimization
Phase I: Initial Discovery & Research
Phase II: Implementation
Phase III: Analysis
Initial Discovery & Research :
 Discovery & Strategy Development
 Target Term Research
 Initial Position Report
 Link Popularity and Page Saturation Assessment
 Search Engine Friendliness Assessment
 Review of Site Statistics
Implementation :
 Identification of Target Pages
 Page Copy Optimization
 Linking Strategy
 Header Tags and Style Sheet Formatting
 Format Page Titles
 Format Meta Tags
 Basic Search Engine Submission
Analysis :
 Search Engine Monitoring
 Position Reporting
 Strategic Analysis
SEO Key Benefits
 Increased visibility among target audiences
 Connect with motivated prospects
 Increased brand recognition & identity
 Goal-driven
 Flexibility
 Measurable results
Organic Search Engine Optimization
 What is Organic Search Engine Optimization?
 How does Organic SEO work?
What is Organic Search Engine Optimization?
 Organic is referred to as "natural" meaning that the search engine listings that appear in the non-paid areas of the search results are completely dependent on the algorithms of the various search engine websites and not impacted by paid search services.
How does Organic SEO work?
 Essentially it is a page by page optimization process.
 The best approach to generate strong rankings on the search engine results pages (SERPs) for valuable and relevant key terms is to limit key terms on a page by page basis.
Search engine marketing tips
 On-Page Optimization
 Site-wide Optimization
 Off-site Optimization
Black Hat SEO
 The “hat” terminology, as just alluded to, has been borrowed from the lexicon of hackers.
 “Black hats” do not follow the rules of a search engine, and may also exploit the work or property of others.
How Diff. Parameter Affect SEO?
 Links
 Pay-Per-Click (PPC )
 Web-Site Content
How Links Affect SEO ?
 A web page without links is like a desert island.
 Links provide a method by which traffic to your site is increased.
How Pay-Per-Click Affect SEO ?
 PPC programs damage organic rankings because the act of paying for a listing automatically reduces the rank of your organic keyword efforts.
 PPC is a search marketing strategy.
How Web-Site Content Affect SEO ?
 Content is the one element that can keep customers coming back to your site time and again.
 There are several different types of content, and each type has its own implications:
 Licensed Content :
 Original Content :
 Dynamic Content:
SEO Spam :
Any of the SEO techniques that are considered spam can get your site penalized at the very least or even completely banned
Avoiding SEO Spam :
Three things Keep in Mind To Avoid Spam :

 Provide users with unique relevant content
 Use links appropriately
 Keep your site user-friendly
Conclusion
Search Engine Optimization (SEO) is specialized research-driven process of analyzing and editing your web site in order to increase the rankings of your site pages for specific search terms in search engines






Reply
#8

[8671]
Search Engine Optimization
Points
 What is Search Engine?
 What Is Search Engine Optimization ?
 How Do Search Engine Works ?
 Search Engine Ranging Factor :
 Phases of Search Engine Optimization
 SEO Key Benefits
 Organic Search Engine Optimization
 Search engine marketing tips
 How Diff. Parameter Affect SEO?
 SEO Spam :
What is Search Engine?
 On the back end,Search engine is a piece of software that uses applications to collect information about web pages.
 On the front end, the software has a user interface where users enter a search term a word or phrase in an attempt to find specific information. When the user clicks a search button, an algorithm then examines the information stored in the back-end database and retrieves links to web pages that appear to match the search term the user entered.
Anatomy of Search Engine
 Query Interface
 Crawler, Spider And Robots
 Database
 Search Algorithms
 List Search
 Tree Search
 Sql Search
 Informed Search
 Retrieval And Ranking
What Is Search Engine Optimization ?
 Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
The major search engines that you’re probably familiar with today were created:
 Excite
 Yahoo!
 Web Crawler
 Lycos
 Infoseek
 AltaVista
 Inktomi
 Ask Jeeves
 Google
 MSN Search
How Do Search Engine Works ?
 There are basically two types of search engines.
 Crawler based search engines
 Human-powered search engines
Search Engine Ranging Factor :
 The factors that affect search engine rankings into the following general categories:
 Visible on-page factors
 Invisible on-page factors
 Time-based factors
 External factors
Visible On-Page Factors :
 Page title
 Page headings
 Page copy
 Outbound links
 Keywords in URLs and domain name
 Internal link structure and anchors
 Overall site topicality
Invisible On-Page Factors :
 Meta description
 Meta keywords
 Alt and title attributes
 Page structure considerations
Time-Based Factors
 The time-based factors that are used as ranking factors are the site and page age, and the age of the links referring to it. The registration length of a domain name may also influence rankings.
 Site and Page Age
 Link Age
 Domain Registration Length
External Factors :
 Quantity, quality, and relevance of inbound links
 Link churn
 Link acquisition rate
 Link anchor text and surrounding copy
 Reciprocal links
 Number of links on a page
 Semantic relationships among links on a page
Phases of Search Engine Optimization
Phase I: Initial Discovery & Research
Phase II: Implementation
Phase III: Analysis
Initial Discovery & Research :
 Discovery & Strategy Development
 Target Term Research
 Initial Position Report
 Link Popularity and Page Saturation Assessment
 Search Engine Friendliness Assessment
 Review of Site Statistics
Implementation :
 Identification of Target Pages
 Page Copy Optimization
 Linking Strategy
 Header Tags and Style Sheet Formatting
 Format Page Titles
 Format Meta Tags
 Basic Search Engine Submission
Analysis :
 Search Engine Monitoring
 Position Reporting
 Strategic Analysis
SEO Key Benefits
 Increased visibility among target audiences
 Connect with motivated prospects
 Increased brand recognition & identity
 Goal-driven
 Flexibility
 Measurable results
Organic Search Engine Optimization
 What is Organic Search Engine Optimization?
 How does Organic SEO work?
What is Organic Search Engine Optimization?
 Organic is referred to as "natural" meaning that the search engine listings that appear in the non-paid areas of the search results are completely dependent on the algorithms of the various search engine websites and not impacted by paid search services.
How does Organic SEO work?
 Essentially it is a page by page optimization process.
 The best approach to generate strong rankings on the search engine results pages (SERPs) for valuable and relevant key terms is to limit key terms on a page by page basis.
Search engine marketing tips
 On-Page Optimization
 Site-wide Optimization
 Off-site Optimization
Black Hat SEO
 The “hat” terminology, as just alluded to, has been borrowed from the lexicon of hackers.
 “Black hats” do not follow the rules of a search engine, and may also exploit the work or property of others.
How Diff. Parameter Affect SEO?
 Links
 Pay-Per-Click (PPC )
 Web-Site Content
How Links Affect SEO ?
 A web page without links is like a desert island.
 Links provide a method by which traffic to your site is increased.
How Pay-Per-Click Affect SEO ?
 PPC programs damage organic rankings because the act of paying for a listing automatically reduces the rank of your organic keyword efforts.
 PPC is a search marketing strategy.
How Web-Site Content Affect SEO ?
 Content is the one element that can keep customers coming back to your site time and again.
 There are several different types of content, and each type has its own implications:
 Licensed Content :
 Original Content :
 Dynamic Content:
SEO Spam :
Any of the SEO techniques that are considered spam can get your site penalized at the very least or even completely banned
Avoiding SEO Spam :
Three things Keep in Mind To Avoid Spam :

 Provide users with unique relevant content
 Use links appropriately
 Keep your site user-friendly
Conclusion
Search Engine Optimization (SEO) is specialized research-driven process of analyzing and editing your web site in order to increase the rankings of your site pages for specific search terms in search engines






Reply
#9

[8671]
Search Engine Optimization
Points
 What is Search Engine?
 What Is Search Engine Optimization ?
 How Do Search Engine Works ?
 Search Engine Ranging Factor :
 Phases of Search Engine Optimization
 SEO Key Benefits
 Organic Search Engine Optimization
 Search engine marketing tips
 How Diff. Parameter Affect SEO?
 SEO Spam :
What is Search Engine?
 On the back end,Search engine is a piece of software that uses applications to collect information about web pages.
 On the front end, the software has a user interface where users enter a search term a word or phrase in an attempt to find specific information. When the user clicks a search button, an algorithm then examines the information stored in the back-end database and retrieves links to web pages that appear to match the search term the user entered.
Anatomy of Search Engine
 Query Interface
 Crawler, Spider And Robots
 Database
 Search Algorithms
 List Search
 Tree Search
 Sql Search
 Informed Search
 Retrieval And Ranking
What Is Search Engine Optimization ?
 Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
The major search engines that you’re probably familiar with today were created:
 Excite
 Yahoo!
 Web Crawler
 Lycos
 Infoseek
 AltaVista
 Inktomi
 Ask Jeeves
 Google
 MSN Search
How Do Search Engine Works ?
 There are basically two types of search engines.
 Crawler based search engines
 Human-powered search engines
Search Engine Ranging Factor :
 The factors that affect search engine rankings into the following general categories:
 Visible on-page factors
 Invisible on-page factors
 Time-based factors
 External factors
Visible On-Page Factors :
 Page title
 Page headings
 Page copy
 Outbound links
 Keywords in URLs and domain name
 Internal link structure and anchors
 Overall site topicality
Invisible On-Page Factors :
 Meta description
 Meta keywords
 Alt and title attributes
 Page structure considerations
Time-Based Factors
 The time-based factors that are used as ranking factors are the site and page age, and the age of the links referring to it. The registration length of a domain name may also influence rankings.
 Site and Page Age
 Link Age
 Domain Registration Length
External Factors :
 Quantity, quality, and relevance of inbound links
 Link churn
 Link acquisition rate
 Link anchor text and surrounding copy
 Reciprocal links
 Number of links on a page
 Semantic relationships among links on a page
Phases of Search Engine Optimization
Phase I: Initial Discovery & Research
Phase II: Implementation
Phase III: Analysis
Initial Discovery & Research :
 Discovery & Strategy Development
 Target Term Research
 Initial Position Report
 Link Popularity and Page Saturation Assessment
 Search Engine Friendliness Assessment
 Review of Site Statistics
Implementation :
 Identification of Target Pages
 Page Copy Optimization
 Linking Strategy
 Header Tags and Style Sheet Formatting
 Format Page Titles
 Format Meta Tags
 Basic Search Engine Submission
Analysis :
 Search Engine Monitoring
 Position Reporting
 Strategic Analysis
SEO Key Benefits
 Increased visibility among target audiences
 Connect with motivated prospects
 Increased brand recognition & identity
 Goal-driven
 Flexibility
 Measurable results
Organic Search Engine Optimization
 What is Organic Search Engine Optimization?
 How does Organic SEO work?
What is Organic Search Engine Optimization?
 Organic is referred to as "natural" meaning that the search engine listings that appear in the non-paid areas of the search results are completely dependent on the algorithms of the various search engine websites and not impacted by paid search services.
How does Organic SEO work?
 Essentially it is a page by page optimization process.
 The best approach to generate strong rankings on the search engine results pages (SERPs) for valuable and relevant key terms is to limit key terms on a page by page basis.
Search engine marketing tips
 On-Page Optimization
 Site-wide Optimization
 Off-site Optimization
Black Hat SEO
 The “hat” terminology, as just alluded to, has been borrowed from the lexicon of hackers.
 “Black hats” do not follow the rules of a search engine, and may also exploit the work or property of others.
How Diff. Parameter Affect SEO?
 Links
 Pay-Per-Click (PPC )
 Web-Site Content
How Links Affect SEO ?
 A web page without links is like a desert island.
 Links provide a method by which traffic to your site is increased.
How Pay-Per-Click Affect SEO ?
 PPC programs damage organic rankings because the act of paying for a listing automatically reduces the rank of your organic keyword efforts.
 PPC is a search marketing strategy.
How Web-Site Content Affect SEO ?
 Content is the one element that can keep customers coming back to your site time and again.
 There are several different types of content, and each type has its own implications:
 Licensed Content :
 Original Content :
 Dynamic Content:
SEO Spam :
Any of the SEO techniques that are considered spam can get your site penalized at the very least or even completely banned
Avoiding SEO Spam :
Three things Keep in Mind To Avoid Spam :

 Provide users with unique relevant content
 Use links appropriately
 Keep your site user-friendly
Conclusion
Search Engine Optimization (SEO) is specialized research-driven process of analyzing and editing your web site in order to increase the rankings of your site pages for specific search terms in search engines






Reply
#10

[8671]
Search Engine Optimization
Points
 What is Search Engine?
 What Is Search Engine Optimization ?
 How Do Search Engine Works ?
 Search Engine Ranging Factor :
 Phases of Search Engine Optimization
 SEO Key Benefits
 Organic Search Engine Optimization
 Search engine marketing tips
 How Diff. Parameter Affect SEO?
 SEO Spam :
What is Search Engine?
 On the back end,Search engine is a piece of software that uses applications to collect information about web pages.
 On the front end, the software has a user interface where users enter a search term a word or phrase in an attempt to find specific information. When the user clicks a search button, an algorithm then examines the information stored in the back-end database and retrieves links to web pages that appear to match the search term the user entered.
Anatomy of Search Engine
 Query Interface
 Crawler, Spider And Robots
 Database
 Search Algorithms
 List Search
 Tree Search
 Sql Search
 Informed Search
 Retrieval And Ranking
What Is Search Engine Optimization ?
 Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
The major search engines that you’re probably familiar with today were created:
 Excite
 Yahoo!
 Web Crawler
 Lycos
 Infoseek
 AltaVista
 Inktomi
 Ask Jeeves
 Google
 MSN Search
How Do Search Engine Works ?
 There are basically two types of search engines.
 Crawler based search engines
 Human-powered search engines
Search Engine Ranging Factor :
 The factors that affect search engine rankings into the following general categories:
 Visible on-page factors
 Invisible on-page factors
 Time-based factors
 External factors
Visible On-Page Factors :
 Page title
 Page headings
 Page copy
 Outbound links
 Keywords in URLs and domain name
 Internal link structure and anchors
 Overall site topicality
Invisible On-Page Factors :
 Meta description
 Meta keywords
 Alt and title attributes
 Page structure considerations
Time-Based Factors
 The time-based factors that are used as ranking factors are the site and page age, and the age of the links referring to it. The registration length of a domain name may also influence rankings.
 Site and Page Age
 Link Age
 Domain Registration Length
External Factors :
 Quantity, quality, and relevance of inbound links
 Link churn
 Link acquisition rate
 Link anchor text and surrounding copy
 Reciprocal links
 Number of links on a page
 Semantic relationships among links on a page
Phases of Search Engine Optimization
Phase I: Initial Discovery & Research
Phase II: Implementation
Phase III: Analysis
Initial Discovery & Research :
 Discovery & Strategy Development
 Target Term Research
 Initial Position Report
 Link Popularity and Page Saturation Assessment
 Search Engine Friendliness Assessment
 Review of Site Statistics
Implementation :
 Identification of Target Pages
 Page Copy Optimization
 Linking Strategy
 Header Tags and Style Sheet Formatting
 Format Page Titles
 Format Meta Tags
 Basic Search Engine Submission
Analysis :
 Search Engine Monitoring
 Position Reporting
 Strategic Analysis
SEO Key Benefits
 Increased visibility among target audiences
 Connect with motivated prospects
 Increased brand recognition & identity
 Goal-driven
 Flexibility
 Measurable results
Organic Search Engine Optimization
 What is Organic Search Engine Optimization?
 How does Organic SEO work?
What is Organic Search Engine Optimization?
 Organic is referred to as "natural" meaning that the search engine listings that appear in the non-paid areas of the search results are completely dependent on the algorithms of the various search engine websites and not impacted by paid search services.
How does Organic SEO work?
 Essentially it is a page by page optimization process.
 The best approach to generate strong rankings on the search engine results pages (SERPs) for valuable and relevant key terms is to limit key terms on a page by page basis.
Search engine marketing tips
 On-Page Optimization
 Site-wide Optimization
 Off-site Optimization
Black Hat SEO
 The “hat” terminology, as just alluded to, has been borrowed from the lexicon of hackers.
 “Black hats” do not follow the rules of a search engine, and may also exploit the work or property of others.
How Diff. Parameter Affect SEO?
 Links
 Pay-Per-Click (PPC )
 Web-Site Content
How Links Affect SEO ?
 A web page without links is like a desert island.
 Links provide a method by which traffic to your site is increased.
How Pay-Per-Click Affect SEO ?
 PPC programs damage organic rankings because the act of paying for a listing automatically reduces the rank of your organic keyword efforts.
 PPC is a search marketing strategy.
How Web-Site Content Affect SEO ?
 Content is the one element that can keep customers coming back to your site time and again.
 There are several different types of content, and each type has its own implications:
 Licensed Content :
 Original Content :
 Dynamic Content:
SEO Spam :
Any of the SEO techniques that are considered spam can get your site penalized at the very least or even completely banned
Avoiding SEO Spam :
Three things Keep in Mind To Avoid Spam :

 Provide users with unique relevant content
 Use links appropriately
 Keep your site user-friendly
Conclusion
Search Engine Optimization (SEO) is specialized research-driven process of analyzing and editing your web site in order to increase the rankings of your site pages for specific search terms in search engines






Reply
#11

[8671]
Search Engine Optimization
Points
 What is Search Engine?
 What Is Search Engine Optimization ?
 How Do Search Engine Works ?
 Search Engine Ranging Factor :
 Phases of Search Engine Optimization
 SEO Key Benefits
 Organic Search Engine Optimization
 Search engine marketing tips
 How Diff. Parameter Affect SEO?
 SEO Spam :
What is Search Engine?
 On the back end,Search engine is a piece of software that uses applications to collect information about web pages.
 On the front end, the software has a user interface where users enter a search term a word or phrase in an attempt to find specific information. When the user clicks a search button, an algorithm then examines the information stored in the back-end database and retrieves links to web pages that appear to match the search term the user entered.
Anatomy of Search Engine
 Query Interface
 Crawler, Spider And Robots
 Database
 Search Algorithms
 List Search
 Tree Search
 Sql Search
 Informed Search
 Retrieval And Ranking
What Is Search Engine Optimization ?
 Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
The major search engines that you’re probably familiar with today were created:
 Excite
 Yahoo!
 Web Crawler
 Lycos
 Infoseek
 AltaVista
 Inktomi
 Ask Jeeves
 Google
 MSN Search
How Do Search Engine Works ?
 There are basically two types of search engines.
 Crawler based search engines
 Human-powered search engines
Search Engine Ranging Factor :
 The factors that affect search engine rankings into the following general categories:
 Visible on-page factors
 Invisible on-page factors
 Time-based factors
 External factors
Visible On-Page Factors :
 Page title
 Page headings
 Page copy
 Outbound links
 Keywords in URLs and domain name
 Internal link structure and anchors
 Overall site topicality
Invisible On-Page Factors :
 Meta description
 Meta keywords
 Alt and title attributes
 Page structure considerations
Time-Based Factors
 The time-based factors that are used as ranking factors are the site and page age, and the age of the links referring to it. The registration length of a domain name may also influence rankings.
 Site and Page Age
 Link Age
 Domain Registration Length
External Factors :
 Quantity, quality, and relevance of inbound links
 Link churn
 Link acquisition rate
 Link anchor text and surrounding copy
 Reciprocal links
 Number of links on a page
 Semantic relationships among links on a page
Phases of Search Engine Optimization
Phase I: Initial Discovery & Research
Phase II: Implementation
Phase III: Analysis
Initial Discovery & Research :
 Discovery & Strategy Development
 Target Term Research
 Initial Position Report
 Link Popularity and Page Saturation Assessment
 Search Engine Friendliness Assessment
 Review of Site Statistics
Implementation :
 Identification of Target Pages
 Page Copy Optimization
 Linking Strategy
 Header Tags and Style Sheet Formatting
 Format Page Titles
 Format Meta Tags
 Basic Search Engine Submission
Analysis :
 Search Engine Monitoring
 Position Reporting
 Strategic Analysis
SEO Key Benefits
 Increased visibility among target audiences
 Connect with motivated prospects
 Increased brand recognition & identity
 Goal-driven
 Flexibility
 Measurable results
Organic Search Engine Optimization
 What is Organic Search Engine Optimization?
 How does Organic SEO work?
What is Organic Search Engine Optimization?
 Organic is referred to as "natural" meaning that the search engine listings that appear in the non-paid areas of the search results are completely dependent on the algorithms of the various search engine websites and not impacted by paid search services.
How does Organic SEO work?
 Essentially it is a page by page optimization process.
 The best approach to generate strong rankings on the search engine results pages (SERPs) for valuable and relevant key terms is to limit key terms on a page by page basis.
Search engine marketing tips
 On-Page Optimization
 Site-wide Optimization
 Off-site Optimization
Black Hat SEO
 The “hat” terminology, as just alluded to, has been borrowed from the lexicon of hackers.
 “Black hats” do not follow the rules of a search engine, and may also exploit the work or property of others.
How Diff. Parameter Affect SEO?
 Links
 Pay-Per-Click (PPC )
 Web-Site Content
How Links Affect SEO ?
 A web page without links is like a desert island.
 Links provide a method by which traffic to your site is increased.
How Pay-Per-Click Affect SEO ?
 PPC programs damage organic rankings because the act of paying for a listing automatically reduces the rank of your organic keyword efforts.
 PPC is a search marketing strategy.
How Web-Site Content Affect SEO ?
 Content is the one element that can keep customers coming back to your site time and again.
 There are several different types of content, and each type has its own implications:
 Licensed Content :
 Original Content :
 Dynamic Content:
SEO Spam :
Any of the SEO techniques that are considered spam can get your site penalized at the very least or even completely banned
Avoiding SEO Spam :
Three things Keep in Mind To Avoid Spam :

 Provide users with unique relevant content
 Use links appropriately
 Keep your site user-friendly
Conclusion
Search Engine Optimization (SEO) is specialized research-driven process of analyzing and editing your web site in order to increase the rankings of your site pages for specific search terms in search engines






Reply
#12

[8671]
Search Engine Optimization
Points
 What is Search Engine?
 What Is Search Engine Optimization ?
 How Do Search Engine Works ?
 Search Engine Ranging Factor :
 Phases of Search Engine Optimization
 SEO Key Benefits
 Organic Search Engine Optimization
 Search engine marketing tips
 How Diff. Parameter Affect SEO?
 SEO Spam :
What is Search Engine?
 On the back end,Search engine is a piece of software that uses applications to collect information about web pages.
 On the front end, the software has a user interface where users enter a search term a word or phrase in an attempt to find specific information. When the user clicks a search button, an algorithm then examines the information stored in the back-end database and retrieves links to web pages that appear to match the search term the user entered.
Anatomy of Search Engine
 Query Interface
 Crawler, Spider And Robots
 Database
 Search Algorithms
 List Search
 Tree Search
 Sql Search
 Informed Search
 Retrieval And Ranking
What Is Search Engine Optimization ?
 Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
The major search engines that you’re probably familiar with today were created:
 Excite
 Yahoo!
 Web Crawler
 Lycos
 Infoseek
 AltaVista
 Inktomi
 Ask Jeeves
 Google
 MSN Search
How Do Search Engine Works ?
 There are basically two types of search engines.
 Crawler based search engines
 Human-powered search engines
Search Engine Ranging Factor :
 The factors that affect search engine rankings into the following general categories:
 Visible on-page factors
 Invisible on-page factors
 Time-based factors
 External factors
Visible On-Page Factors :
 Page title
 Page headings
 Page copy
 Outbound links
 Keywords in URLs and domain name
 Internal link structure and anchors
 Overall site topicality
Invisible On-Page Factors :
 Meta description
 Meta keywords
 Alt and title attributes
 Page structure considerations
Time-Based Factors
 The time-based factors that are used as ranking factors are the site and page age, and the age of the links referring to it. The registration length of a domain name may also influence rankings.
 Site and Page Age
 Link Age
 Domain Registration Length
External Factors :
 Quantity, quality, and relevance of inbound links
 Link churn
 Link acquisition rate
 Link anchor text and surrounding copy
 Reciprocal links
 Number of links on a page
 Semantic relationships among links on a page
Phases of Search Engine Optimization
Phase I: Initial Discovery & Research
Phase II: Implementation
Phase III: Analysis
Initial Discovery & Research :
 Discovery & Strategy Development
 Target Term Research
 Initial Position Report
 Link Popularity and Page Saturation Assessment
 Search Engine Friendliness Assessment
 Review of Site Statistics
Implementation :
 Identification of Target Pages
 Page Copy Optimization
 Linking Strategy
 Header Tags and Style Sheet Formatting
 Format Page Titles
 Format Meta Tags
 Basic Search Engine Submission
Analysis :
 Search Engine Monitoring
 Position Reporting
 Strategic Analysis
SEO Key Benefits
 Increased visibility among target audiences
 Connect with motivated prospects
 Increased brand recognition & identity
 Goal-driven
 Flexibility
 Measurable results
Organic Search Engine Optimization
 What is Organic Search Engine Optimization?
 How does Organic SEO work?
What is Organic Search Engine Optimization?
 Organic is referred to as "natural" meaning that the search engine listings that appear in the non-paid areas of the search results are completely dependent on the algorithms of the various search engine websites and not impacted by paid search services.
How does Organic SEO work?
 Essentially it is a page by page optimization process.
 The best approach to generate strong rankings on the search engine results pages (SERPs) for valuable and relevant key terms is to limit key terms on a page by page basis.
Search engine marketing tips
 On-Page Optimization
 Site-wide Optimization
 Off-site Optimization
Black Hat SEO
 The “hat” terminology, as just alluded to, has been borrowed from the lexicon of hackers.
 “Black hats” do not follow the rules of a search engine, and may also exploit the work or property of others.
How Diff. Parameter Affect SEO?
 Links
 Pay-Per-Click (PPC )
 Web-Site Content
How Links Affect SEO ?
 A web page without links is like a desert island.
 Links provide a method by which traffic to your site is increased.
How Pay-Per-Click Affect SEO ?
 PPC programs damage organic rankings because the act of paying for a listing automatically reduces the rank of your organic keyword efforts.
 PPC is a search marketing strategy.
How Web-Site Content Affect SEO ?
 Content is the one element that can keep customers coming back to your site time and again.
 There are several different types of content, and each type has its own implications:
 Licensed Content :
 Original Content :
 Dynamic Content:
SEO Spam :
Any of the SEO techniques that are considered spam can get your site penalized at the very least or even completely banned
Avoiding SEO Spam :
Three things Keep in Mind To Avoid Spam :

 Provide users with unique relevant content
 Use links appropriately
 Keep your site user-friendly
Conclusion
Search Engine Optimization (SEO) is specialized research-driven process of analyzing and editing your web site in order to increase the rankings of your site pages for specific search terms in search engines






Reply
#13

[8671]
Search Engine Optimization
Points
 What is Search Engine?
 What Is Search Engine Optimization ?
 How Do Search Engine Works ?
 Search Engine Ranging Factor :
 Phases of Search Engine Optimization
 SEO Key Benefits
 Organic Search Engine Optimization
 Search engine marketing tips
 How Diff. Parameter Affect SEO?
 SEO Spam :
What is Search Engine?
 On the back end,Search engine is a piece of software that uses applications to collect information about web pages.
 On the front end, the software has a user interface where users enter a search term a word or phrase in an attempt to find specific information. When the user clicks a search button, an algorithm then examines the information stored in the back-end database and retrieves links to web pages that appear to match the search term the user entered.
Anatomy of Search Engine
 Query Interface
 Crawler, Spider And Robots
 Database
 Search Algorithms
 List Search
 Tree Search
 Sql Search
 Informed Search
 Retrieval And Ranking
What Is Search Engine Optimization ?
 Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
The major search engines that you’re probably familiar with today were created:
 Excite
 Yahoo!
 Web Crawler
 Lycos
 Infoseek
 AltaVista
 Inktomi
 Ask Jeeves
 Google
 MSN Search
How Do Search Engine Works ?
 There are basically two types of search engines.
 Crawler based search engines
 Human-powered search engines
Search Engine Ranging Factor :
 The factors that affect search engine rankings into the following general categories:
 Visible on-page factors
 Invisible on-page factors
 Time-based factors
 External factors
Visible On-Page Factors :
 Page title
 Page headings
 Page copy
 Outbound links
 Keywords in URLs and domain name
 Internal link structure and anchors
 Overall site topicality
Invisible On-Page Factors :
 Meta description
 Meta keywords
 Alt and title attributes
 Page structure considerations
Time-Based Factors
 The time-based factors that are used as ranking factors are the site and page age, and the age of the links referring to it. The registration length of a domain name may also influence rankings.
 Site and Page Age
 Link Age
 Domain Registration Length
External Factors :
 Quantity, quality, and relevance of inbound links
 Link churn
 Link acquisition rate
 Link anchor text and surrounding copy
 Reciprocal links
 Number of links on a page
 Semantic relationships among links on a page
Phases of Search Engine Optimization
Phase I: Initial Discovery & Research
Phase II: Implementation
Phase III: Analysis
Initial Discovery & Research :
 Discovery & Strategy Development
 Target Term Research
 Initial Position Report
 Link Popularity and Page Saturation Assessment
 Search Engine Friendliness Assessment
 Review of Site Statistics
Implementation :
 Identification of Target Pages
 Page Copy Optimization
 Linking Strategy
 Header Tags and Style Sheet Formatting
 Format Page Titles
 Format Meta Tags
 Basic Search Engine Submission
Analysis :
 Search Engine Monitoring
 Position Reporting
 Strategic Analysis
SEO Key Benefits
 Increased visibility among target audiences
 Connect with motivated prospects
 Increased brand recognition & identity
 Goal-driven
 Flexibility
 Measurable results
Organic Search Engine Optimization
 What is Organic Search Engine Optimization?
 How does Organic SEO work?
What is Organic Search Engine Optimization?
 Organic is referred to as "natural" meaning that the search engine listings that appear in the non-paid areas of the search results are completely dependent on the algorithms of the various search engine websites and not impacted by paid search services.
How does Organic SEO work?
 Essentially it is a page by page optimization process.
 The best approach to generate strong rankings on the search engine results pages (SERPs) for valuable and relevant key terms is to limit key terms on a page by page basis.
Search engine marketing tips
 On-Page Optimization
 Site-wide Optimization
 Off-site Optimization
Black Hat SEO
 The “hat” terminology, as just alluded to, has been borrowed from the lexicon of hackers.
 “Black hats” do not follow the rules of a search engine, and may also exploit the work or property of others.
How Diff. Parameter Affect SEO?
 Links
 Pay-Per-Click (PPC )
 Web-Site Content
How Links Affect SEO ?
 A web page without links is like a desert island.
 Links provide a method by which traffic to your site is increased.
How Pay-Per-Click Affect SEO ?
 PPC programs damage organic rankings because the act of paying for a listing automatically reduces the rank of your organic keyword efforts.
 PPC is a search marketing strategy.
How Web-Site Content Affect SEO ?
 Content is the one element that can keep customers coming back to your site time and again.
 There are several different types of content, and each type has its own implications:
 Licensed Content :
 Original Content :
 Dynamic Content:
SEO Spam :
Any of the SEO techniques that are considered spam can get your site penalized at the very least or even completely banned
Avoiding SEO Spam :
Three things Keep in Mind To Avoid Spam :

 Provide users with unique relevant content
 Use links appropriately
 Keep your site user-friendly
Conclusion
Search Engine Optimization (SEO) is specialized research-driven process of analyzing and editing your web site in order to increase the rankings of your site pages for specific search terms in search engines






Reply
#14
Presented by:
NARINDER SINGH

[10416]
Search Engine Optimization
 An introduction to optimizing your web site for best possible search engine results.
Search Engine Basics
 Crawling the web: Search engines run automated programs, called “robots" or "spiders", that use the hyperlink structure of the web to "crawl" the pages and documents that make up the World Wide Web.
 Search Engine Basics
 Indexing documents: Once a page has been crawled, its contents can be "indexed" - stored in a giant database of documents that makes up a search engine's "index".
 Search Engine Basics
 Processing queries: When a request for information comes into the search engine, the engine retrieves from its index all the document that match the query.
 Ranking results: Once the search engine has determined which results are a match for the query, the engine's algorithm (a mathematical equation commonly used for sorting) runs calculations on each of the results to determine which is most relevant to the given query.
 Directories:
Human edited search indexes
o Yahoo Directory!
o DMOZ = The Open Directory Project
dmoz.org
 Search Engine Results Pages (SERPs)
o Organic: Results based on content and keyword relevancy (as per algorithm)
o Paid Placement (PPC):
 Google AdWords
 Yahoo! Search Marketing (YSM)
Search Engine Results Pages
Why Optimize?
 Web Search as a navigational tool
o On average, 45% of visitor traffic
through Utah.edu use the search engine to navigate.
o 72% of searchers stop with the top ten search results, and 90% stop with the top 30.
How much is too much?
 Competition for keywords
 Evaluating page rank
o Baseline
o Ongoing
 Evaluating page rank
 Page rank calculation tools
o Google Toolbar
o faganfinderurlinfo/
o alexa.com
 Frequent queries
o Web traffic analysis
o U Web Resources
Key Concepts
 Target audience
o Keyword choices
o Directory submission
 Conversion
o Web site user doing what you intended them to do
 Sales
 Course registration
 Forms & downloads
 Page views
 Conversion paths and funnels
 Search-friendly Usability
o Home Page vs. Landing pages
o Top-down vs. Shallow-wide design
 Top-down design
 Shallow-wide design
 Persistent Navigation
o Orients visitor to site
o Provides spiders pathway through site
 Accessibility
o Flash
o Javascript
o SSL – authentication
o Firewalls and closed ports
o Databases & query string URLs
o Forms
 Site Maps
 Non-HTML Documents
o MS Word, Excel, PowerPoint, PDF
 Canonical URLs
o ptu.edu
o ptu.edu
 Redirects
o 301 server redirect
o Meta-refresh page redirect
 Robots.txt file
o Decides which robots to allow in and which to exclude
 Site wide
 Directory-by-directory
 Page-by-page
o Robots meta-tag
Optimization
 Get indexed
o Register URL with University Webmaster
o Submit URL to directories
 Meta-data
<html>
<head>
<title>The University of Utah</title>
<meta name="description" content="Founded on February 28, 1850, The University of Utah offers 75 undergraduate degree programs, more than 50 teaching majors and minors, and 96 graduate majors.">
<meta name="keywords" content="University of Utah, UU, Utes, Utah, Salt Lake City, university, universities, colleges, higher education, academic, research, admissions">
 Meta-data
o HTML Page Title
 Number one optimization factor
 Included in results display
 Unique title for each landing page
 Meta-data
Reply
#15
Presented by:
NARINDER SINGH

[10416]
Search Engine Optimization
 An introduction to optimizing your web site for best possible search engine results.
Search Engine Basics
 Crawling the web: Search engines run automated programs, called “robots" or "spiders", that use the hyperlink structure of the web to "crawl" the pages and documents that make up the World Wide Web.
 Search Engine Basics
 Indexing documents: Once a page has been crawled, its contents can be "indexed" - stored in a giant database of documents that makes up a search engine's "index".
 Search Engine Basics
 Processing queries: When a request for information comes into the search engine, the engine retrieves from its index all the document that match the query.
 Ranking results: Once the search engine has determined which results are a match for the query, the engine's algorithm (a mathematical equation commonly used for sorting) runs calculations on each of the results to determine which is most relevant to the given query.
 Directories:
Human edited search indexes
o Yahoo Directory!
o DMOZ = The Open Directory Project
dmoz.org
 Search Engine Results Pages (SERPs)
o Organic: Results based on content and keyword relevancy (as per algorithm)
o Paid Placement (PPC):
 Google AdWords
 Yahoo! Search Marketing (YSM)
Search Engine Results Pages
Why Optimize?
 Web Search as a navigational tool
o On average, 45% of visitor traffic
through Utah.edu use the search engine to navigate.
o 72% of searchers stop with the top ten search results, and 90% stop with the top 30.
How much is too much?
 Competition for keywords
 Evaluating page rank
o Baseline
o Ongoing
 Evaluating page rank
 Page rank calculation tools
o Google Toolbar
o faganfinderurlinfo/
o alexa.com
 Frequent queries
o Web traffic analysis
o U Web Resources
Key Concepts
 Target audience
o Keyword choices
o Directory submission
 Conversion
o Web site user doing what you intended them to do
 Sales
 Course registration
 Forms & downloads
 Page views
 Conversion paths and funnels
 Search-friendly Usability
o Home Page vs. Landing pages
o Top-down vs. Shallow-wide design
 Top-down design
 Shallow-wide design
 Persistent Navigation
o Orients visitor to site
o Provides spiders pathway through site
 Accessibility
o Flash
o Javascript
o SSL – authentication
o Firewalls and closed ports
o Databases & query string URLs
o Forms
 Site Maps
 Non-HTML Documents
o MS Word, Excel, PowerPoint, PDF
 Canonical URLs
o ptu.edu
o ptu.edu
 Redirects
o 301 server redirect
o Meta-refresh page redirect
 Robots.txt file
o Decides which robots to allow in and which to exclude
 Site wide
 Directory-by-directory
 Page-by-page
o Robots meta-tag
Optimization
 Get indexed
o Register URL with University Webmaster
o Submit URL to directories
 Meta-data
<html>
<head>
<title>The University of Utah</title>
<meta name="description" content="Founded on February 28, 1850, The University of Utah offers 75 undergraduate degree programs, more than 50 teaching majors and minors, and 96 graduate majors.">
<meta name="keywords" content="University of Utah, UU, Utes, Utah, Salt Lake City, university, universities, colleges, higher education, academic, research, admissions">
 Meta-data
o HTML Page Title
 Number one optimization factor
 Included in results display
 Unique title for each landing page
 Meta-data
Reply
#16
Presented by:
NARINDER SINGH

[10416]
Search Engine Optimization
 An introduction to optimizing your web site for best possible search engine results.
Search Engine Basics
 Crawling the web: Search engines run automated programs, called “robots" or "spiders", that use the hyperlink structure of the web to "crawl" the pages and documents that make up the World Wide Web.
 Search Engine Basics
 Indexing documents: Once a page has been crawled, its contents can be "indexed" - stored in a giant database of documents that makes up a search engine's "index".
 Search Engine Basics
 Processing queries: When a request for information comes into the search engine, the engine retrieves from its index all the document that match the query.
 Ranking results: Once the search engine has determined which results are a match for the query, the engine's algorithm (a mathematical equation commonly used for sorting) runs calculations on each of the results to determine which is most relevant to the given query.
 Directories:
Human edited search indexes
o Yahoo Directory!
o DMOZ = The Open Directory Project
dmoz.org
 Search Engine Results Pages (SERPs)
o Organic: Results based on content and keyword relevancy (as per algorithm)
o Paid Placement (PPC):
 Google AdWords
 Yahoo! Search Marketing (YSM)
Search Engine Results Pages
Why Optimize?
 Web Search as a navigational tool
o On average, 45% of visitor traffic
through Utah.edu use the search engine to navigate.
o 72% of searchers stop with the top ten search results, and 90% stop with the top 30.
How much is too much?
 Competition for keywords
 Evaluating page rank
o Baseline
o Ongoing
 Evaluating page rank
 Page rank calculation tools
o Google Toolbar
o faganfinderurlinfo/
o alexa.com
 Frequent queries
o Web traffic analysis
o U Web Resources
Key Concepts
 Target audience
o Keyword choices
o Directory submission
 Conversion
o Web site user doing what you intended them to do
 Sales
 Course registration
 Forms & downloads
 Page views
 Conversion paths and funnels
 Search-friendly Usability
o Home Page vs. Landing pages
o Top-down vs. Shallow-wide design
 Top-down design
 Shallow-wide design
 Persistent Navigation
o Orients visitor to site
o Provides spiders pathway through site
 Accessibility
o Flash
o Javascript
o SSL – authentication
o Firewalls and closed ports
o Databases & query string URLs
o Forms
 Site Maps
 Non-HTML Documents
o MS Word, Excel, PowerPoint, PDF
 Canonical URLs
o ptu.edu
o ptu.edu
 Redirects
o 301 server redirect
o Meta-refresh page redirect
 Robots.txt file
o Decides which robots to allow in and which to exclude
 Site wide
 Directory-by-directory
 Page-by-page
o Robots meta-tag
Optimization
 Get indexed
o Register URL with University Webmaster
o Submit URL to directories
 Meta-data
<html>
<head>
<title>The University of Utah</title>
<meta name="description" content="Founded on February 28, 1850, The University of Utah offers 75 undergraduate degree programs, more than 50 teaching majors and minors, and 96 graduate majors.">
<meta name="keywords" content="University of Utah, UU, Utes, Utah, Salt Lake City, university, universities, colleges, higher education, academic, research, admissions">
 Meta-data
o HTML Page Title
 Number one optimization factor
 Included in results display
 Unique title for each landing page
 Meta-data
Reply
#17
Presented by:
NARINDER SINGH

[10416]
Search Engine Optimization
 An introduction to optimizing your web site for best possible search engine results.
Search Engine Basics
 Crawling the web: Search engines run automated programs, called “robots" or "spiders", that use the hyperlink structure of the web to "crawl" the pages and documents that make up the World Wide Web.
 Search Engine Basics
 Indexing documents: Once a page has been crawled, its contents can be "indexed" - stored in a giant database of documents that makes up a search engine's "index".
 Search Engine Basics
 Processing queries: When a request for information comes into the search engine, the engine retrieves from its index all the document that match the query.
 Ranking results: Once the search engine has determined which results are a match for the query, the engine's algorithm (a mathematical equation commonly used for sorting) runs calculations on each of the results to determine which is most relevant to the given query.
 Directories:
Human edited search indexes
o Yahoo Directory!
o DMOZ = The Open Directory Project
dmoz.org
 Search Engine Results Pages (SERPs)
o Organic: Results based on content and keyword relevancy (as per algorithm)
o Paid Placement (PPC):
 Google AdWords
 Yahoo! Search Marketing (YSM)
Search Engine Results Pages
Why Optimize?
 Web Search as a navigational tool
o On average, 45% of visitor traffic
through Utah.edu use the search engine to navigate.
o 72% of searchers stop with the top ten search results, and 90% stop with the top 30.
How much is too much?
 Competition for keywords
 Evaluating page rank
o Baseline
o Ongoing
 Evaluating page rank
 Page rank calculation tools
o Google Toolbar
o faganfinderurlinfo/
o alexa.com
 Frequent queries
o Web traffic analysis
o U Web Resources
Key Concepts
 Target audience
o Keyword choices
o Directory submission
 Conversion
o Web site user doing what you intended them to do
 Sales
 Course registration
 Forms & downloads
 Page views
 Conversion paths and funnels
 Search-friendly Usability
o Home Page vs. Landing pages
o Top-down vs. Shallow-wide design
 Top-down design
 Shallow-wide design
 Persistent Navigation
o Orients visitor to site
o Provides spiders pathway through site
 Accessibility
o Flash
o Javascript
o SSL – authentication
o Firewalls and closed ports
o Databases & query string URLs
o Forms
 Site Maps
 Non-HTML Documents
o MS Word, Excel, PowerPoint, PDF
 Canonical URLs
o ptu.edu
o ptu.edu
 Redirects
o 301 server redirect
o Meta-refresh page redirect
 Robots.txt file
o Decides which robots to allow in and which to exclude
 Site wide
 Directory-by-directory
 Page-by-page
o Robots meta-tag
Optimization
 Get indexed
o Register URL with University Webmaster
o Submit URL to directories
 Meta-data
<html>
<head>
<title>The University of Utah</title>
<meta name="description" content="Founded on February 28, 1850, The University of Utah offers 75 undergraduate degree programs, more than 50 teaching majors and minors, and 96 graduate majors.">
<meta name="keywords" content="University of Utah, UU, Utes, Utah, Salt Lake City, university, universities, colleges, higher education, academic, research, admissions">
 Meta-data
o HTML Page Title
 Number one optimization factor
 Included in results display
 Unique title for each landing page
 Meta-data
Reply
#18
Presented by:
NARINDER SINGH

[10416]
Search Engine Optimization
 An introduction to optimizing your web site for best possible search engine results.
Search Engine Basics
 Crawling the web: Search engines run automated programs, called “robots" or "spiders", that use the hyperlink structure of the web to "crawl" the pages and documents that make up the World Wide Web.
 Search Engine Basics
 Indexing documents: Once a page has been crawled, its contents can be "indexed" - stored in a giant database of documents that makes up a search engine's "index".
 Search Engine Basics
 Processing queries: When a request for information comes into the search engine, the engine retrieves from its index all the document that match the query.
 Ranking results: Once the search engine has determined which results are a match for the query, the engine's algorithm (a mathematical equation commonly used for sorting) runs calculations on each of the results to determine which is most relevant to the given query.
 Directories:
Human edited search indexes
o Yahoo Directory!
o DMOZ = The Open Directory Project
dmoz.org
 Search Engine Results Pages (SERPs)
o Organic: Results based on content and keyword relevancy (as per algorithm)
o Paid Placement (PPC):
 Google AdWords
 Yahoo! Search Marketing (YSM)
Search Engine Results Pages
Why Optimize?
 Web Search as a navigational tool
o On average, 45% of visitor traffic
through Utah.edu use the search engine to navigate.
o 72% of searchers stop with the top ten search results, and 90% stop with the top 30.
How much is too much?
 Competition for keywords
 Evaluating page rank
o Baseline
o Ongoing
 Evaluating page rank
 Page rank calculation tools
o Google Toolbar
o faganfinderurlinfo/
o alexa.com
 Frequent queries
o Web traffic analysis
o U Web Resources
Key Concepts
 Target audience
o Keyword choices
o Directory submission
 Conversion
o Web site user doing what you intended them to do
 Sales
 Course registration
 Forms & downloads
 Page views
 Conversion paths and funnels
 Search-friendly Usability
o Home Page vs. Landing pages
o Top-down vs. Shallow-wide design
 Top-down design
 Shallow-wide design
 Persistent Navigation
o Orients visitor to site
o Provides spiders pathway through site
 Accessibility
o Flash
o Javascript
o SSL – authentication
o Firewalls and closed ports
o Databases & query string URLs
o Forms
 Site Maps
 Non-HTML Documents
o MS Word, Excel, PowerPoint, PDF
 Canonical URLs
o ptu.edu
o ptu.edu
 Redirects
o 301 server redirect
o Meta-refresh page redirect
 Robots.txt file
o Decides which robots to allow in and which to exclude
 Site wide
 Directory-by-directory
 Page-by-page
o Robots meta-tag
Optimization
 Get indexed
o Register URL with University Webmaster
o Submit URL to directories
 Meta-data
<html>
<head>
<title>The University of Utah</title>
<meta name="description" content="Founded on February 28, 1850, The University of Utah offers 75 undergraduate degree programs, more than 50 teaching majors and minors, and 96 graduate majors.">
<meta name="keywords" content="University of Utah, UU, Utes, Utah, Salt Lake City, university, universities, colleges, higher education, academic, research, admissions">
 Meta-data
o HTML Page Title
 Number one optimization factor
 Included in results display
 Unique title for each landing page
 Meta-data
Reply
#19
Presented by:
NARINDER SINGH

[10416]
Search Engine Optimization
 An introduction to optimizing your web site for best possible search engine results.
Search Engine Basics
 Crawling the web: Search engines run automated programs, called “robots" or "spiders", that use the hyperlink structure of the web to "crawl" the pages and documents that make up the World Wide Web.
 Search Engine Basics
 Indexing documents: Once a page has been crawled, its contents can be "indexed" - stored in a giant database of documents that makes up a search engine's "index".
 Search Engine Basics
 Processing queries: When a request for information comes into the search engine, the engine retrieves from its index all the document that match the query.
 Ranking results: Once the search engine has determined which results are a match for the query, the engine's algorithm (a mathematical equation commonly used for sorting) runs calculations on each of the results to determine which is most relevant to the given query.
 Directories:
Human edited search indexes
o Yahoo Directory!
o DMOZ = The Open Directory Project
dmoz.org
 Search Engine Results Pages (SERPs)
o Organic: Results based on content and keyword relevancy (as per algorithm)
o Paid Placement (PPC):
 Google AdWords
 Yahoo! Search Marketing (YSM)
Search Engine Results Pages
Why Optimize?
 Web Search as a navigational tool
o On average, 45% of visitor traffic
through Utah.edu use the search engine to navigate.
o 72% of searchers stop with the top ten search results, and 90% stop with the top 30.
How much is too much?
 Competition for keywords
 Evaluating page rank
o Baseline
o Ongoing
 Evaluating page rank
 Page rank calculation tools
o Google Toolbar
o faganfinderurlinfo/
o alexa.com
 Frequent queries
o Web traffic analysis
o U Web Resources
Key Concepts
 Target audience
o Keyword choices
o Directory submission
 Conversion
o Web site user doing what you intended them to do
 Sales
 Course registration
 Forms & downloads
 Page views
 Conversion paths and funnels
 Search-friendly Usability
o Home Page vs. Landing pages
o Top-down vs. Shallow-wide design
 Top-down design
 Shallow-wide design
 Persistent Navigation
o Orients visitor to site
o Provides spiders pathway through site
 Accessibility
o Flash
o Javascript
o SSL – authentication
o Firewalls and closed ports
o Databases & query string URLs
o Forms
 Site Maps
 Non-HTML Documents
o MS Word, Excel, PowerPoint, PDF
 Canonical URLs
o ptu.edu
o ptu.edu
 Redirects
o 301 server redirect
o Meta-refresh page redirect
 Robots.txt file
o Decides which robots to allow in and which to exclude
 Site wide
 Directory-by-directory
 Page-by-page
o Robots meta-tag
Optimization
 Get indexed
o Register URL with University Webmaster
o Submit URL to directories
 Meta-data
<html>
<head>
<title>The University of Utah</title>
<meta name="description" content="Founded on February 28, 1850, The University of Utah offers 75 undergraduate degree programs, more than 50 teaching majors and minors, and 96 graduate majors.">
<meta name="keywords" content="University of Utah, UU, Utes, Utah, Salt Lake City, university, universities, colleges, higher education, academic, research, admissions">
 Meta-data
o HTML Page Title
 Number one optimization factor
 Included in results display
 Unique title for each landing page
 Meta-data
Reply
#20
Presented by:
NARINDER SINGH

[10416]
Search Engine Optimization
 An introduction to optimizing your web site for best possible search engine results.
Search Engine Basics
 Crawling the web: Search engines run automated programs, called “robots" or "spiders", that use the hyperlink structure of the web to "crawl" the pages and documents that make up the World Wide Web.
 Search Engine Basics
 Indexing documents: Once a page has been crawled, its contents can be "indexed" - stored in a giant database of documents that makes up a search engine's "index".
 Search Engine Basics
 Processing queries: When a request for information comes into the search engine, the engine retrieves from its index all the document that match the query.
 Ranking results: Once the search engine has determined which results are a match for the query, the engine's algorithm (a mathematical equation commonly used for sorting) runs calculations on each of the results to determine which is most relevant to the given query.
 Directories:
Human edited search indexes
o Yahoo Directory!
o DMOZ = The Open Directory Project
dmoz.org
 Search Engine Results Pages (SERPs)
o Organic: Results based on content and keyword relevancy (as per algorithm)
o Paid Placement (PPC):
 Google AdWords
 Yahoo! Search Marketing (YSM)
Search Engine Results Pages
Why Optimize?
 Web Search as a navigational tool
o On average, 45% of visitor traffic
through Utah.edu use the search engine to navigate.
o 72% of searchers stop with the top ten search results, and 90% stop with the top 30.
How much is too much?
 Competition for keywords
 Evaluating page rank
o Baseline
o Ongoing
 Evaluating page rank
 Page rank calculation tools
o Google Toolbar
o faganfinderurlinfo/
o alexa.com
 Frequent queries
o Web traffic analysis
o U Web Resources
Key Concepts
 Target audience
o Keyword choices
o Directory submission
 Conversion
o Web site user doing what you intended them to do
 Sales
 Course registration
 Forms & downloads
 Page views
 Conversion paths and funnels
 Search-friendly Usability
o Home Page vs. Landing pages
o Top-down vs. Shallow-wide design
 Top-down design
 Shallow-wide design
 Persistent Navigation
o Orients visitor to site
o Provides spiders pathway through site
 Accessibility
o Flash
o Javascript
o SSL – authentication
o Firewalls and closed ports
o Databases & query string URLs
o Forms
 Site Maps
 Non-HTML Documents
o MS Word, Excel, PowerPoint, PDF
 Canonical URLs
o ptu.edu
o ptu.edu
 Redirects
o 301 server redirect
o Meta-refresh page redirect
 Robots.txt file
o Decides which robots to allow in and which to exclude
 Site wide
 Directory-by-directory
 Page-by-page
o Robots meta-tag
Optimization
 Get indexed
o Register URL with University Webmaster
o Submit URL to directories
 Meta-data
<html>
<head>
<title>The University of Utah</title>
<meta name="description" content="Founded on February 28, 1850, The University of Utah offers 75 undergraduate degree programs, more than 50 teaching majors and minors, and 96 graduate majors.">
<meta name="keywords" content="University of Utah, UU, Utes, Utah, Salt Lake City, university, universities, colleges, higher education, academic, research, admissions">
 Meta-data
o HTML Page Title
 Number one optimization factor
 Included in results display
 Unique title for each landing page
 Meta-data
Reply
#21
PRESENTED BY
YASHASREE.T

[11186]
BRAIN FINGERPRINTING
Introduction

* Brain Fingerprinting was invented by Dr. Lawrence A Farwell.
* “Brain Fingerprinting “ is a computer-based test that is designed to discover, document, and provide evidence of guilty knowledge regarding crimes, and identify members of dormant terrorist cells.
* Brain fingerprinting is a technique that measures recognition of familiar stimuli by measuring electrical brain wave responses to words, phrases, or pictures that are presented on a computer screen.
Working Principle
* The entire Brain Fingerprinting system is under computer control, including presentation of the stimuli, recording of electrical brain activity, a mathematical data analysis algorithm that compares the responses to the three types of stimuli and produces a determination of “information present” or “information absent”, and a statistical confidence level for this determination
* How the technology works?
* When someone commits a crime, his brain records it has a memory.
* Brain fingerprinting seeks to reveal that memory, by showing the suspect evidence taken from the crime scene.
* A head band with sensors is placed on the subject.
* A series of pictures or words is flashed on the screen
Working principle(Cont.)
* The computer records the brain waves produced in response to what the subject sees.
* The brain responses called a P300 MERMER are recorded as a wave form.
* By analyzing MERMER (Memory and Encoding Related Multifaceted Electroencephalographic Response) the pattern of waves, Farwell can determine if the subject is recognizing what he is seeing.
Equipment
Equipment
Statistical View
Scientific Procedure

* Brain fingerprinting incorporate the following procedure.
* A sequence of words or pictures is presented on a video monitor under computer control. Each stimulus appears for a fraction of second.
* Three types of stimuli are presented:
1) Targets,
2) Irrelevant and
3) Probes.
Scientific Procedure(Cont.)
* The TARGETS stimuli consist of information known to suspect about the crime which will establish a baseline response and elicit a MERMER.
* The IRRELEVANTS stimuli consist of information that has nothing to do with the crime, which will establish a baseline brain response for information that is not significant to the suspect in context of the crime. These IRRELEVANTS do not elicit a MER-MER.
* Some of the non-target stimuli are relevant to the situation being tested. These relevant stimuli are referred to as PROBES.
Equipment and Technology
* The brain fingerprinting system comprises
* A personal computer (Pentium iv, 1 GHz IBM PC)
* A data acquisition board.
* Two monitors
* A EEG(Electroencephalogram) amplifier
* Software for data acquisition
* Some electrodes .
Equipment and Technology(Cont.)
Computer controlled(Contd.)

* During the data collection, the stimuli are displayed to the subject on one monitor and the investigator views another monitor.
* Investigator gets the summary of the textual information and the wave form.
Benifits
* Identify criminal quickly and scientifically.
* Record of 100% accuracy.
* Confirm innocence, clear the falsely accused, and the falsely convicted.
* Provide immediate scientific result : Information present or Information absent i.e., the crime relevant information is not stored in the brain of the suspect within a few hours(same day).
* Reduce costs and complexities. Provide a straight forward, scientific method of distinguishing between perpetrators and innocent suspects.
* Access criminal evidence in the brain. Evidence of a crime is virtually always stored in the brain of the perpetrators; fingerprints and DNA though accurate and highly useful, can only be collected in approximately 1% of all criminal cases.
Conclusion
* Brain fingerprinting is a revolutionary new technology for solving crimes, with a record of 100% accuracy.
* The technology fulfills an urgent need for Governments , law enforcement agencies, corporations, and individuals in a trillion dollar world-wide market. The technology is fully developed and available for application in the field.
Reply
#22
hi,
you may find lot of contents about SEARCH ENGINE OPTIMIZATION in seminarprojectsThread-search-engine-optimization and seminarprojectsThread-search-engine-optimization--18117
Reply
#23
hi,
you may find lot of contents about SEARCH ENGINE OPTIMIZATION in kguru.info/t-search-engine-optimization and kguru.info/t-search-engine-optimization--18117
Reply
#24
Wink 
sir can you provide me word file report on search engine optimization as soon as possible.
plz...plzz
Reply
#25

To get more information about the topic " search engine optimization " please refer the link below


kguru.info/t-search-engine-optimization--18117
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