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PPC Advertising vs. SEO

1 No worry on click frauds
2 Large number of visitors ->economy of scale
3 Search Engines Algo keep changing affecting SEO.
4 Takes time to get top ranking
1 Immediate result, fast ranking
2 Long tail keywords are more economical compare to SEO
3 Cost will be relative high if people keep bidding for certain keywords
4 Click fraud always a problem
PPC is more suitable for long tail keywords while SEO is more suitable for more generic keywords.
but getting traffic using SEO is some bit difficult ,
and there is a big competition going inside ,,,
and i dont care about PTC sites, they are not reliable traffic , and we con't convert those traffic into revenue ,
but CPC is some bit good
PPC advertising is mostly done and use when the keyword is long and also it is like pay per click and the seo is done when the key word is small and the generic . also the seo is more famous and trustful then the ppc.
I would prefer Seo because it has a long term effect! In Ppc you get traffic till you pay once you stop paying you wont get traffic unless your site affects the visitors where as seo is long term and affects your page rank!
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When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO).

You can pay for traffic using the PPC advertising programs provided by Google Adwords, Yahoo Search Marketing and others. They enable you to display ads in the sponsored results section of each search engine's results page. Then, you pay a fee -- based on how competitive your chosen keyword is -- whenever a viewer clicks through from your ad to your website.

Alternatively, you can build traffic for free by achieving high rankings in the natural search results -- the listings displayed next to the sponsored results. You will need to follow SEO best practices to try to get your site displayed on these pages more prominently and more often. It may take time to reach the top of the natural results, but the free, targeted traffic will probably prove to be well worth the investment.

But which approach is better? It depends on your needs and budget. If you want more traffic fast and are willing to pay for it, then PPC might be right for you. But if you're operating on a shoestring budget, it may make more sense to invest time in chasing high search rankings through SEO.

Here are three questions to consider when deciding whether SEO or PPC is best for your business:

Thank you so much for sharing these details about the SEO. I think it is important for every business website but sometimes it can’t give desired results and that’s one of the main reasons people go for Pay Per Click Advertising. I also had some problem with DIY seo but my PPC campaign provided high ROI.

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